Luma Dream Machine

Ray video models in a credit-based app.

Luma AI✅ Pricing sources checked Nov 5, 2026

What it is

Luma's app plans are Plus, Pro and Ultra, paid in credits. Ray 3.2 HDR costs 2x and HDR+EXR 3x the standard credits.

Pricing

Plus10,000 credits
$30/mo or $300/yr billed yearly
Pro40,000 credits
$90/mo or $900/yr billed yearly
Ultra150,000 credits
$300/mo or $3,000/yr billed yearly

Billing basis not confirmed: the official page shows these amounts but does not clearly say whether a price is billed monthly or yearly. Help me choose does not count it as within a budget.

Source: official pricing page. Prices checked Nov 5, 2026. Prices change often.

Sources and caveats

We read these pages for prices and plan details. Feature descriptions summarise what the vendor says and were not tested by us; pros, cons and scores are our opinion. These are third-party sites with their own terms; linking to them does not imply any affiliation.

Pros

  • HDR and EXR output options
  • Yearly billing saves up to 20%

Cons

  • No app plan below $30 a month
  • HDR and EXR outputs cost 2-3x the credits

Where it ranks

Rankings aren't paid for. UseWhich has no affiliate links or sponsored placements today; if any are added, they will be clearly labelled. Scores are UseWhich editorial judgments based on published features, pricing and public track record. They are not lab benchmarks.